Thursday, January 19, 2012 9:45 PM
There has been a flurry of articles recently discussing the rapidly increasing popularity of Pinterest (http://pinterest.com/ ) and trying to figure out how this could be utilized by businesses or other organizations. Apart from this angle, it’s worth checking out for the design of the interface itself. Users create “boards” for their topics of interest and “pin” images that they find on the web or upload from their digital photos. The site is still by invite only, but once registered you can browse boards created by others and follow them and your friends. (From a librarian’s perspective the search is so far a letdown, and is very rudimentary.)
Anyone with special collection databases with images may expect that their images could be pinned and repinned. For example there are many boards under the History category on fashion, i.e. Hoop Era Dresses – “a stash of Victorian dresses from the 1850s and 1860s”, or The Way We Wore: The 1940's.
Each of the pinned images has a link back to the originating website, so you may start to see links from Pinterest showing up in your website stats. This makes it all the more important to provide easy to find permanent URL’s for the record describing your image if these are only accessible through a database. ( The images from the board pictured here are from the New Westminster Archives.)
Check out our blog post on How to replace those long canned query URLs with short, memorable ones which describes how to create these Permalinks, or contact us for help.
The Pinterest Mission statement reads "Our goal is to connect everyone in the world through the 'things' they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests."
Are you using Pinterest yet? If you have set up a board for your organization, let us know the details and we’ll add a note about it to this post.
- "Pinterest may be good for business" (Globe and Mail - Update Posted on Tuesday, January 10, 2012)
- "A Newbie's Guide to Pinterest"(The Atlantic Wire, January 11, 2012
- "A Guy's Guide To Pinterest" (ReadWriteWeb, January 5th 2012)
- "How Businesses Are Using Pinterest" (ReadWriteWeb, January 9, 2102)
- Chobani Yogurt Tickles The Tastes Of Pinterest Addicts, And So Can Your Brand (Fast Company, January 13, 2012)